Welcome To Srichai Watch

Official Rolex & Tudor Retailer in Bangkok

Official Rolex and Tudor Retailer
in Bangkok

Visit our Rolex and Tudor boutiques at CentralWorld Bangkok, and discover the epitome of watchmaking excellence.

Founded in 1975, Srichai Watch is one of the most trusted purveyors of luxury watches in Thailand. We are proud to be part of the worldwide network of Official Rolex and Tudor Retailers, authorised to sell and maintain Rolex and Tudor watches.

Rolex

Lady-Datejust

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Collection

Rolex accessories

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Rolex and watchmaking

Excellence in the making

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Rolex

Oyster Story

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Born To Dare

DISCOVER TUDOR

Founded by Hans Wilsdorf, the visionary behind Rolex, Tudor embodies the ‘Born To Dare’ spirit of exploration and innovation through horological brilliance.

THE WORLD OF TUDOR

Time-honored traditions meet state-of-the-art technology and bold creativity at Tudor. Experience the exceptional performance, uncompromising precision, and commanding style of Tudor watches at Srichai Watch today.

EXPLORE THE SELECTION
Tudor watches in Thailand - Srichai Watch
THE WORLD OF TUDOR - Srichai WatchTHE WORLD OF TUDOR - Srichai Watch

Passion For Excellence

TUDOR WATCHES

A fine selection of iconic Tudor watches, including the Black Bay, Pelagos, Ranger, 1926, Clair De Rose and Tudor Royal awaits your discovery at our boutique.

Google Review from our customers

Posted on Google Google
Ken B profile picture
Ken B
July 20, 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Excellent service from start to finish. The staff were professional, knowledgeable, and welcoming, making the entire experience enjoyable and stress-free. A special thanks to Ms. Smile for taking such great care of my needs. I truly appreciated the exceptional customer service provided by the entire team and look forward to visiting again!
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Kittiphat
June 27, 2026
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I just want to say **THANK YOU** to P'Pang. Rolex Thailand should give you the "Best Employee" award, a promotion, and even a free trip to Switzerland! My story with Rolex CTW began around 6–7 years ago (I'm not exactly sure). At the time, I was in my third or fourth year of university. My mom wanted a Rolex, so we visited Rolex CTW, where we met P'Pang for the first time. She was incredibly helpful and took her time helping my mom choose the perfect watch. Eventually, my mom picked "Rolex Datejust with a meteorite dial", and she couldn't have been happier. In the end of 2024, I wanted a Rolex of my own, but I was determined to buy it from an authorized dealer rather than the secondary market. I traveled to more than 30 countries and visited Rolex boutiques around the world—from Harrods in the UK to many stores across Europe—but I never received an offer. One day, my mom suggested that we go back to Rolex CTW. Somehow, it felt like a miracle. Even after 6–7 years, P'Pang still remembered my mom. She was just as kind and helpful as ever, and thanks to her, I finally got my very first Rolex from the same authorized dealer where my mom had bought hers years before. It was an unforgettable moment. Then, fast forward to last week—I got another dream watch from P'Pang. Yes... **I GOT THE CALL!** i thought i got scammed "Lol" I was overjoyed. My mom and I went together to pick up the watch, and it became another unforgettable memory that we will always cherish. Rolex CTW has given my family so many wonderful memories over the years, and P'Pang has been a big part of that journey. Thank you for your exceptional service, kindness, and genuine care. You didn't just help us buy watches—you helped create memories that will stay with us forever.
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Aunghtethann
June 20, 2026
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Bought my first Rolex here and couldn’t be happier. Khun Gib and Khun Nana were friendly, knowledgeable, and made the whole experience very special. Great service and a fantastic atmosphere at this boutique. Highly recommend for anyone looking to buy Rolex watches
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Khalid s
June 20, 2026
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My first Rolex purchase was an experience I will cherish for a lifetime, and I owe much of that to the exceptional team at the Rolex Boutique by Srichai at CentralWorld, Bangkok. From the moment I entered the boutique, I was welcomed with genuine warmth, professionalism, and respect. The boutique itself has a unique charm and elegance. I would especially like to thank Ms. Natthathida, whose hospitality and dedication made this journey truly memorable. She took the time to understand my preferences and kept me informed throughout the allocation process. Receiving confirmation for my preferred Rolex model was an incredibly special moment, and her assistance made the entire experience seamless. Thank you for making this milestone purchase such a memorable and meaningful experience. I look forward to returning in the future and would highly recommend this boutique to anyone seeking an authentic Rolex experience in Bangkok.
Posted on Google Google
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Big B
June 20, 2026
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ประทับใจในการบริการ ของคุณกิ๊ฟ SA และท่านอื่นด้วย โดยเฉพาะ คุณกิ๊ฟ SA ให้ลองหลายรุ่น และให้ได้เรือนที่ถูกใจ ☺️ หวังว่าจะมีโอกาสได้รับเรือนอื่นอีก
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Nu N profile picture
Nu N
June 13, 2026
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บริการประทับใจมากๆค่ะ
Posted on Google Google
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Don T
June 4, 2026
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To my SA Miss Smile, you’re the BEST! Thank you so much for your service and willingness to go the extra mile to serve me! Will continue to purchase my favourite brand if the right ones comes along! 100%!
Posted on Google Google
German N profile picture
German N
June 4, 2026
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I would like to leave a review regarding the excellent service provided by Weav (Paratchanan). We visited your boutique yesterday. Originally, we had an appointment with another watch specialist, but we became available earlier than expected and arrived ahead of our scheduled time. Weav (Paratchanan) kindly welcomed us and assisted us instead. We were genuinely impressed by how friendly, professional, and welcoming she was throughout our visit. She took the time to show us the Rolex models we were interested in, answered all of our questions, and added us to the interest list. What stood out most was that it felt like she was genuinely interested in getting to know us rather than simply completing a transaction. She actively engaged in conversation, asked thoughtful questions, and made us feel comfortable and welcome throughout the visit. She also proactively offered to take photos for us, which was a thoughtful and unexpected gesture that made the experience even more memorable. Overall, Weav created a wonderful experience for us, and we left with a very positive impression of both her and the boutique. Please pass along our sincere thanks and appreciation to her. Thank you!
Rolex watches in Thailand - Srichai WatchRolex watches in Thailand - Srichai Watch

Rolex

Oyster Story

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